Privacy Policy
Last Updated: January 2024
1. Introduction and Data Controller
This Privacy Policy explains how Lifepurerefine ("we," "us," or "our") collects, uses, processes, and protects your personal data when you visit our website at https://lifepurerefine.world or use our services.
We are committed to protecting your privacy and ensuring that your personal data is processed in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679, the Austrian Data Protection Act (Datenschutzgesetz - DSG), and other applicable data protection laws.
Data Controller:
Lifepurerefine
Währinger Gürtel 18-20
1090 Vienna, Austria
Phone: +43 1 40400 0
Email: notifyuse@lifepurerefine.world
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.
2. Personal Data We Collect
We collect and process the following categories of personal data:
2.1 Information You Provide Directly
When you place an order or contact us through our website, you may provide:
- Contact Information: Full name, email address, phone number, postal address
- Order Information: Product selections, quantities, delivery preferences
- Communication Data: Messages, inquiries, or feedback you send to us
- Payment Information: Billing address and payment details (processed securely by our payment processor)
2.2 Information Collected Automatically
When you visit our website, we automatically collect certain technical information:
- Device Information: IP address, browser type and version, operating system, device type
- Usage Data: Pages visited, time spent on pages, links clicked, referring website
- Cookies and Similar Technologies: Information collected through cookies as described in our Cookies Policy
2.3 Information from Third Parties
We may receive information about you from third-party services such as payment processors, delivery services, and analytics providers, solely for the purpose of fulfilling our contractual obligations and improving our services.
3. Legal Basis for Processing
We process your personal data based on the following legal grounds under GDPR Article 6:
- Consent (Article 6(1)(a)): When you provide explicit consent for specific processing activities, such as marketing communications or optional cookies
- Contract Performance (Article 6(1)(b)): To fulfill our contractual obligations when you place an order, including processing payments and arranging delivery
- Legal Obligation (Article 6(1)(c)): To comply with legal requirements such as tax laws, accounting regulations, and consumer protection laws
- Legitimate Interests (Article 6(1)(f)): For our legitimate business interests, such as fraud prevention, website security, and improving our services, provided these interests do not override your fundamental rights
4. How We Use Your Personal Data
We use your personal data for the following purposes:
4.1 Order Processing and Fulfillment
- Processing and confirming your orders
- Arranging payment and delivery
- Communicating with you about your order status
- Handling returns, refunds, and customer service inquiries
4.2 Legal and Regulatory Compliance
- Maintaining records for tax and accounting purposes
- Complying with consumer protection regulations
- Responding to legal requests and preventing fraud
4.3 Website Operation and Improvement
- Ensuring website security and preventing abuse
- Analyzing website usage to improve user experience
- Troubleshooting technical issues
- Optimizing website performance and functionality
4.4 Marketing Communications (with your consent)
- Sending promotional emails about products and special offers
- Providing information about new products or services
- Conducting customer satisfaction surveys
You can withdraw your consent for marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
5. Data Sharing and Disclosure
We do not sell your personal data to third parties. We may share your data with the following categories of recipients:
5.1 Service Providers
We work with trusted third-party service providers who process data on our behalf:
- Payment Processors: To securely process payments
- Shipping and Delivery Services: To deliver products to your address
- Email Service Providers: To send order confirmations and communications
- Web Hosting Providers: To host our website and store data securely
- Analytics Providers: To analyze website usage (only with your consent for non-essential cookies)
All service providers are contractually bound to protect your data and use it only for the specified purposes.
5.2 Legal Requirements
We may disclose your personal data if required by law, court order, or governmental authority, or to protect our legal rights, prevent fraud, or ensure the safety of our users.
5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity, subject to the same privacy protections.
6. International Data Transfers
Your personal data is primarily processed within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions confirming the recipient country provides adequate data protection
- Binding Corporate Rules for transfers within multinational organizations
You have the right to request information about the safeguards we use for international transfers.
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:
- Order and Transaction Data: Retained for 7 years to comply with Austrian tax and accounting laws
- Marketing Consent: Retained until you withdraw consent or for 3 years of inactivity
- Website Analytics: Anonymized after 26 months in accordance with data protection guidelines
- Customer Service Communications: Retained for 3 years to handle potential disputes or follow-up inquiries
After the retention period expires, we securely delete or anonymize your personal data.
8. Your Rights Under GDPR
Under the GDPR, you have the following rights regarding your personal data:
8.1 Right of Access (Article 15)
You have the right to request confirmation of whether we process your personal data and to obtain a copy of your data.
8.2 Right to Rectification (Article 16)
You can request correction of inaccurate or incomplete personal data.
8.3 Right to Erasure (Article 17)
You can request deletion of your personal data when it is no longer necessary, when you withdraw consent, or when there is no legal basis for processing.
8.4 Right to Restriction of Processing (Article 18)
You can request that we limit the processing of your data in certain circumstances, such as when you contest the accuracy of the data.
8.5 Right to Data Portability (Article 20)
You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
8.6 Right to Object (Article 21)
You can object to processing based on legitimate interests or for direct marketing purposes at any time.
8.7 Right to Withdraw Consent (Article 7(3))
Where processing is based on consent, you can withdraw your consent at any time without affecting the lawfulness of processing before withdrawal.
8.8 Right to Lodge a Complaint
You have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.
Austrian Data Protection Authority (Datenschutzbehörde):
Barichgasse 40-42
1030 Vienna, Austria
Phone: +43 1 52 152-0
Email: dsb@dsb.gv.at
Website: https://www.dsb.gv.at
To exercise any of these rights, please contact us at notifyuse@lifepurerefine.world or write to us at the address provided above. We will respond to your request within one month.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, destruction, or alteration:
- Encryption: All data transmitted through our website is encrypted using SSL/TLS protocols (HTTPS)
- Access Controls: Access to personal data is restricted to authorized personnel only
- Secure Storage: Data is stored on secure servers with regular backups
- Regular Security Audits: We conduct periodic security assessments and updates
- Employee Training: Staff members are trained on data protection principles and obligations
While we strive to protect your personal data, no method of transmission over the internet is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.
10. Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately, and we will delete such information from our systems.
11. Automated Decision-Making and Profiling
We do not use automated decision-making or profiling that produces legal effects or similarly significantly affects you. Any data analysis we conduct is for aggregate statistical purposes to improve our services and does not involve automated individual decision-making.
12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically.
If changes significantly affect your rights, we will provide more prominent notice or, where required by law, seek your consent.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us:
Lifepurerefine
Währinger Gürtel 18-20
1090 Vienna, Austria
Phone: +43 1 40400 0
Email: notifyuse@lifepurerefine.world
We are committed to resolving any privacy concerns you may have and will respond to your inquiry as promptly as possible.